You already know how to build a case with data. But to win hearts, funding or partnerships, you have to go beyond logic.

In this intensive, full-day workshop, you'll learn how to bridge the gap between academic precision and persuasive storytelling.

Practical and hands-on, this course covers.

• Strategy and structure – Set yourself up for success by getting clear on who you’re talking to and what it will take to convince them.

• Editing for clarity and influence – Learn how to shift from academic detail into writing that resonates

• Persuasion principles – Discover the storytelling techniques and behavioural insights to make your research stand out to the right people.

With practical examples, one-on-one feedback, and expert guidance, you’ll leave equipped to turn your next proposal, presentation, or pitch into a story worth funding.

Who is this workshop for?

MedTech researchers wanting to develop a commercial pitch for any audience.

What to bring:

• An open mind

• A laptop or pen and paper

• Samples of writing – the draftier the better